Coming soon: What does design strategy as senior IC role look like?

Something that’s been ping ponging it’s way around my mind is how to set myself (and, by extension, others who follow) up for success when it comes to being a broader influence on design strategy within a design org.

Here my initial very very rough thoughts - partially as a stake in the ground for myself, partially as a means to motivate me to turn this into a proper template others can leverage.

The metaphor that’s been working for me is the notion of being a say offensive coach on a sports team (insert soccer or american football as you prefer).


Section 1: what does design strategy look like?

Specifically: when you are looking to have impact beyond any one project.

Looking to answer for myself:

  • What should team members be coming to you for?

  • What are you sharing out and driving yourself?


Section 2: what does a “day in the life” look like?


Section 3: what does design strategy look like?

Here we get to brass tacks: what am I tracking for myself, what am I sharing out and doing with teams?