I managed Ariana Koblitz at MetLife. In that time, she introduced a new practice bridging the outputs of market research to implementation across multiple channels (be it in person, online, or via paper collateral). Our challenge was to bring a variety of stakeholders along the journey, exposing them to new ways of thinking and not letting the discomfort of new behaviors get in the way. Ariana prioritized building strong relationships across the company, in particular with our partner teams in Mexico, Japan, China, and Korea.
Jeff Damon
former VP of CX & Design, MetLife