method

Reflective insights-gathering

Reflective insights-gathering

Freeform writing helps clear the mind. Figuring out what assumptions and preconceptions I have walking into a project helps shape my questions and early-stage prototyping. It’s important to test assumptions early on; what you discover may surprise and change the direction of a project.  Working on a product you have very little personal experience with (say, a product for first-time parents of a toddler).